How to Get Sponsored in Motocross (and How Onium's Program Works)

Quick answer: Motocross sponsors look for riders who perform consistently at their level, show up online with real engagement, and stick with a brand over time rather than jumping between sponsors each season. A goggle sponsorship typically means a discount on product, not free gear or cash, especially early in a relationship with a brand. Onium's 2027 sponsorship applications are open now.

By the Onium team. Last updated October 2026.

What sponsors actually look for

Most riders assume sponsorship is purely about results on the track. Results matter, but they're only part of it. Brands weigh three things together:

• Riding ability: Consistent results at your class and level, not necessarily national-level wins. A brand sponsoring local and regional riders cares about consistency more than a single standout finish.
• Social media presence: How you post, how often, and how people engage with you matters as much as follower count. A rider with 2,000 engaged followers who posts real content is often more valuable to a brand than one with 10,000 silent followers.
• Length of time with a brand: Brands build relationships, not one-season deals. Riders who stay loyal to a sponsor typically see their support grow over time rather than starting at the top.
• Positive attitude and brand representation: Brands what to see riders with the right mindset and focus while also representing the brand in a positive light. Be the rider that makes others want to be a part of the brand!
  

What a goggle sponsorship usually includes

Expectations matter here. A first-year sponsorship is rarely free product. At Onium, sponsored athletes start at a discount on gear rather than free product, and that discount increases with loyalty:

In exchange, most sponsorships expect you to represent the brand: using their gear exclusively while riding, displaying logos, mentioning the sponsor at events, and posting dedicated content on a regular schedule.

How to put together a strong application

1. Lead with your schedule, not just your results. Brands want to know where and how often you'll be wearing their gear in front of people.
2. Show your social presence honestly. Don't inflate follower counts, brands can see engagement rates easily, and genuine engagement matters more than raw numbers.
3. Explain why that brand specifically. A generic application sent to ten brands reads differently than one that mentions why their gear or story fits you.
4. Be upfront about what you're asking for. A clear, reasonable ask (a discount, not a demand for free gear) is more likely to get a response than an open-ended pitch.

Applying to Onium's 2027 team

Onium's sponsorship applications for the 2027 season are open now. We're a family-owned brand built around premium motocross goggles at a price that doesn't punish you for riding more, and we're looking for riders who want to represent that.

Sponsored Onium athletes start with a discount on gear that increases with each year of loyalty, up to 50% off at oniumpro.com.

Apply for the 2027 Onium team →

FAQ

How do you get sponsored in motocross?
Build a consistent race record at your level, maintain an active and genuine social media presence, and apply directly to brands whose gear and story fit you. Most sponsorships start small and grow with loyalty rather than starting with full support.

Do motocross sponsorships pay cash?
Rarely, especially at the amateur and regional level. Most gear sponsorships are product discounts, not cash payments.

How many followers do I need to get sponsored?
There's no fixed number. Engagement and consistency matter more than raw follower count to most brands.

Does Onium sponsor amateur riders?
Yes. Onium's program is built around riders at various levels, with a main focus on the amateur ranks! 

How do I apply to Onium?
Fill out the 2027 sponsorship application on oniumpro.com.